North Central Electric Cooperative and the Touchstone Energy ® Cooperatives, a nationwide alliance of electric cooperatives, rolled out a “revolutionary” national energy-efficiency campaign designed to inspire consumers to easily save energy and money.
It is the first energy-efficiency communications campaign launched by allied local electric cooperatives on a national scale. North Central is one of 680 Touchstone Energy electric cooperatives in 46 states.
The integrated campaign, “Together We Save,” features television and radio spots, print ads, brochures, and other collateral, as well as more than a dozen energy-efficiency interactive web applications linked to a virtual home tour, all designed to encourage co-op members throughout the country to take energy-saving actions now.
North Central Electric Cooperative and the Touchstone Energy ® Cooperatives, a nationwide alliance of electric cooperatives, rolled out a “revolutionary” national energy-efficiency campaign designed to inspire consumers to easily save energy and money.
A new website, TogetherWeSave.com, will be the gateway through which consumers will easily learn what to do, and the immediate cost-savings impact of those actions. The site also contains a new Touchstone Energy web-TV portal, showcasing energy-efficiency videos.
“Touchstone Energy’s ‘Together We Save’ campaign illustrates numerous ways our member-consumers can reduce their energy bills – and thereby save themselves money – by implementing a variety of changes around their homes and businesses,” said Jim Bausell, COO of Touchstone Energy. “Whether its unplugging unused appliances or adding an extra layer of insulation in the attic, what we’re showing is how simple these energy-saving techniques are, so that the end-use consumer goes from just thinking about changing some of their habits to actually taking action,” Bausell said.
